narrative

Bikes, coffee and friendship

Done! And I’d like to think that it’s my best yet. But I’ll let you be the judge of that. At the end of the day I really just wanted to provide an antidote to that dreaded ‘Bike Warrior’.

Without wanting to patronise the intelligent readers of this site, the point of this video was…

I wanted to tell a story – about the potential role of the bicycle in our cities.
I wanted to convey – freedom, the buzz of city life, a to b transport, ease, coolness, simplicity.

Imagine you are off to meet someone for a coffee at a cafe…

It’s empathy that we so desperately need in this world. And as we know, narratives are a good way of achieving that.

Finally, a big shout out to my bike model and friend Emilio.

‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.

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