Done! And I’d like to think that it’s my best yet. But I’ll let you be the judge of that. At the end of the day I really just wanted to provide an antidote to that dreaded ‘Bike Warrior’.
Without wanting to patronise the intelligent readers of this site, the point of this video was…
I wanted to tell a story – about the potential role of the bicycle in our cities.
I wanted to convey – freedom, the buzz of city life, a to b transport, ease, coolness, simplicity.
Imagine you are off to meet someone for a coffee at a cafe…
It’s empathy that we so desperately need in this world. And as we know, narratives are a good way of achieving that.
Finally, a big shout out to my bike model and friend Emilio.
‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.