Month: November 2016

The science of promoting a cyclized city.

Through the arch

What lies beyond?

I voiced an observation on this site recently that the main focus of cycling advocacy seems to be based on campaigning for separated cycle paths. I also tried to point out that while that kind of infrastructure is essential in certain environments, there is also a range of other goals that need to be achieved before, or at least in conjunction, with this goal – to create a demand for those facilities. And there are a whole range of strategies that need to be employed in order to achieve those goals. They are strategies that focus on making it better for everyone to get around. Everyone except motorists, that is. Note how this target, as well as being the antithesis of the status quo of transport policy and city building, is also broader and more inclusive than ‘getting more people riding bicycles more often’.

I have also argued before, that the ‘more people riding bicycles more often’ goal, is too broad. That not just any kind of riding will do. There is a need to be more specific, more targeted. It’s the #wheeledpedestrian variety in particular, that our cities need. Bicycle advocacy seems to pride itself on being a broad church – of cyclists of all varieties. Because, of course, all cycling is good cycling. But I believe this position is problematic. It seems to rely on the assumptions that the people who currently engage in sports and recreational cycling:-

  • will be the next converts into slow, short distance, transport cycling,
  • understand and/or support the idea that moving people takes priority over moving cars,
  • are best placed and/or have the necessary skills to sell the vision of cities for people.

Years of experience in the classroom have informed me that it is direct, explicit, positive modelling that changes behaviour and produces the best results. I have also discovered that I am most effective in the classroom when I follow the research and choose to ignore the perceived wisdom of the crowd. It doesn’t win popularity contests but it is essential if we are to make any significant and timely progress. The Emperor may not exactly be naked but the spandex he’s wearing is not very flattering . Because positivity without an effective message will only ever be positivity without an effective message. There is a science to creating a cyclized city. Just like there is a science to designing bike lanes.

So please, keep cycling like you do, but start promoting cycling like a pro.

‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.

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