We are not against individuals choosing to wear helmets, however we are against mandatory helmet laws and shock-horror helmet promotions.
So say the European Cyclists’ Federation. And that’s an advocacy group we can trust on these matters. This is an advocacy group that is able to see the big picture with clarity and rationality. Unfortunately, it is a culture of fear that dominates, not rationality. Of course, the motor industry fully understands how it is financially lucrative to allow and encourage that kind of fear mongering.
If there was any rationality in arguing for the merits of helmet use, the car industry would also be promoting helmets for motorists. After all, 1.2 million people die annually in car
accidents crashes. That’s about one third of the New Zealand population being killed every year. Meanwhile, the unfettered freedom to drive continues. And besides, if preventing deaths was a core objective, tobacco would have been legislated out of existence long ago.
It is the ‘outlier’ status and distorted perception of cycling that is the issue. Helmets do a fine job at reinforcing these realities.
I have learned to be way more scared when my teenage son gets into a car with his mates than when he chooses to be a pedestrian on wheels and cycle without a helmet. That’s rational.
‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat.