I think that storytelling and visual imagery is an under-utilized strategy for shifting perceptions of cycling. And I think that the need to address how the public perceive cycling and how it is allowed to be presented in the media is overlooked.
Anyway, here’s my latest attempt to tell a story. Apologies for the low budget hack of the Modacity cycle chic videos. My hope is that someone(s) with some expertise in visual storytelling will take this idea and
run cycle with it. 🙂
‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat.