The Death Star

The Death Star casts a long shadow.

“The Death Star is the codename of an unspeakably powerful and horrific weapon. A weapon capable of destroying entire planets. The Death Star is an instrument of terror, meant to cow treasonous worlds with the threat of annihilation.”

The reign of the ‘Death Star’ continues. Unrestrained, unscathed, and as deadly as ever.

A range of strategies are going to be needed if we are to ever disempower the ‘Death Star’. Strategies that will discourage driving and encouraging people to take public transport or ride bicycles. Strategies that will increase the demand for traffic calming. Issues such as speed, urban sprawl, parking and infrastructure will all need to be brought to the public domain.

Responsibility for the obscenely high number of traffic deaths and injuries also needs to be placed firmly where it belongs. The real economic and social costs that driving has on our communities needs to be on the agenda. I suggest we copy the anti-smoking lobby and start by placing health warning labels on all cars and trucks.

Lethal weapon

To grow cycling numbers to a significant extent, the ‘Death Star’ needs to be defeated. Every journey starts with one step. Who is prepared to take on this noble cause? Who will take on the responsibility of reclaiming our cities from the tyranny of the motor vehicle?

‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.

Get involved via: Twitter, Facebook, Flickr, Vine or Instagram.