The pathway to bicycle love

I grew up in a time when riding a bicycle just was; before it got reinvented as a sports and recreation thing. I recall those days with such fondness. The bicycle was a pathway to independence and life experiences.

We are depriving this experience on a growing number of generations. And even with the best intentions, my family are overly dependent on household car. I have had to go out of my way to recreate that experience; an experience that previous generations took for granted.

All ways of attracting people back to cycling need to be explored

All ways of attracting people back to cycling need to be explored

It’s going to be essential to recreate that sense of value that the bicycle can bring to individuals and society. We are going to have to be creative and strategic in reversing the trend.

Riding a bicycle needs to be presented as something that is a normal but life affirming thing to do.

‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat.

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