It’s not about me, or you. It’s not about how individuals choose to ride. It’s not a personal issue at all. In fact, it’s not even about cycling.
It’s about better cities, mobility, transport equality, making roads safe for all road users. Once that has been established, it’s about choosing strategies that will help turn those goals into reality.
The bicycle is one of the potential solutions to building a better city. It’s a transport tool. Not to be confused with a sports and recreation tool. Effective advocacy can convince risk averse politicians and a sceptical public, that urban cycling is worth investing in, even if they personally don’t want to do it.
Every action needs to be predicated on those goals. Put the passion for ‘cycling’ in a separate box and start speaking in a language that the uninformed will understand. That will require the involvement of people with a wide range of expertise and interest. A ‘building a better city’ team.
It requires nuance and an ability to embrace contradiction. How do you get more people cycling without focussing on cycling? How do you make something that is so life affirming to be so common and normal?
‘Cycling’ is sport and recreation. ‘Riding a bike’ is everyday activity. No sweat.