‘Bike the Bridge’ is back. It was first held in 2013 and is open to young and old, experienced and inexperienced. The really serious riders get to ride over the Auckland harbour bridge. (The bridge that currently only provides access to motor vehicles). Money raised from this cycling event goes to a good cause and is worth supporting.
But can we just be clear that this is a ‘cycling’ event. It promotes cycling in the form that we are currently very familiar with ie. sport and recreation. By its very nature and branding, it ends up presenting cycling as an activity for a special/exclusive group of people. Like any special interest sports group.
Shifting the perception from ‘cycling’ to ‘riding a bicycle’ requires more nuance and wider engagement. While riding a bicycle for short, urban, utility type trips is also about fitness and fun there is much more to it. The views of avid cyclists fill the vacuum. There is minimal aspiration or inspiration.
The two images below may clarify what I mean.
‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.
Or, enter your email address to follow this blog and receive notifications of new posts by email.