They just don’t ride anymore.



It’s normal for students in Japan to ride a bicycle

Presenting the riding of a bicycle as something that is easy and achievable is the raison d’être of this site. Everyone knows needs to know that riding a bike is fast, efficient, economic and healthy. It’s perfect for short, local trips. It’s perfect for getting children to school independently.

According to the New Zealand Transport Agency,  in 1989, children clocked up about 35 million kilometres while riding to school. By 2013, that had dropped to less than 10 million kilometres. Nowadays, one third of all morning rush-hour traffic is attributed to school drop-offs and pick-ups.

Of course, safety is the biggest barrier. There are times when it doesn’t feel safe to ride a bicycle. Or to walk. There are two elements to safety – the real and the perceived. Both need to be addressed. And while the statistics reveal that the actual risk of riding a bicycle is actually very low, perception weighs heavily on a person’s decision to not ride a bicycle.

Having children actively transporting themselves to school would be a game changer. The personal and societal benefits would be huge. In physical and emotional terms. It’s going to take a community effort to bring about some serious change.

‘Cycling’ is sport and recreation. ‘Riding a bicycle’ is everyday activity. No sweat. As easy as walking, but faster.

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